Privacy Policy

1. Introduction

This Privacy Policy describes how UMedia2, Inc. collects, uses, stores, protects, and shares information collected through the Kaivo platform. Users who access the Platform agree to the collection and use of information as described.

2. Categories of Information Collected

UMedia2, Inc. collects the following types of information:

a. Information Provided by Users

Account information, creative assets, campaign configurations, payment information, and communication records.

b. Information Collected Automatically

Log files, device information, IP addresses, session data, clickstream activity, venue performance data, optimization signals, event traces, behavioral data, and fraud indicators.

c. Information Obtained from Third Parties

Data returned by advertising venues, payment processors, analytics providers, and verification authorities.

3. Use of Information

UMedia2, Inc. uses information for:

• Campaign execution
• Reporting and analytics
• System improvement
• Model training and refinement
• Benchmark creation
• Fraud detection
• Translation quality improvement
• Audience analysis
• Research and development
• Service delivery
• Compliance with law
• Internal business operations

UMedia2, Inc. may use information to develop new products or services that rely on data processed through the Platform.

4. Derived Intelligence and Aggregated Data

UMedia2, Inc. owns all Derived Intelligence created through Platform usage. Derived Intelligence may be retained indefinitely and used for any business purpose.

Derived Intelligence never includes personal information and cannot identify any individual or business.

5. Sharing of Information

UMedia2, Inc. may share information with the following parties:

• Advertising venues
• Cloud hosting providers
• Payment processors
• Security vendors
• Analytics providers
• Legal authorities when required
• Contractors who support Platform operations

Each party that receives information must follow confidentiality obligations.

6. Data Retention

UMedia2, Inc. retains information for as long as necessary to operate the Platform, meet business requirements, comply with law, resolve disputes, or enforce agreements. Derived Intelligence may be retained without time limitation.

7. User Rights

Users may request access, correction, or deletion of personal information as required by law. Derived Intelligence is not subject to access or deletion requests because it does not identify individuals and is owned by UMedia2, Inc.

8. Data Security

UMedia2, Inc. implements commercially reasonable security measures to protect information. No system can guarantee complete security, but UMedia2, Inc. maintains safeguards designed to reduce risk.

9. Cookies and Tracking Technologies

UMedia2, Inc. uses cookies and similar technologies to authenticate users, maintain sessions, gather analytics, and improve Platform functionality. Users may adjust browser settings to manage cookies.

10. International Transfers

Information may be processed in or transferred to the United States. Users who access the Platform consent to this transfer.

11. Children’s Privacy

The Platform is not intended for individuals under thirteen years old. Any collected information will be removed promptly.

12. Changes to this Policy

UMedia2, Inc. may update this Privacy Policy at any time. Significant changes may be communicated by posting a notice on the Platform.

13. Contact Information

UMedia2, Inc.
8 The Green, Suite B
Dover, DE, USA
Zip Code 19901
privacy@getkaivo.com